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PR for a changing media landscape

Links are important when trying to improve your online presence. It includes not only links to your website but also links from other websites that point to your website. The process of gathering backlinks from trusted external publications, called link building, is an important part of SEO. A large, diverse, and authoritative link profile will lead to better organic rankings for your target keyword. 

Creating an online digital PR strategy is not a new concept in digital marketing, but we're taking it to the next level. Our strong SEO foundation drives the potential of your campaign to write for today's news cycle as well as tomorrow's organic search volume. Our digital PR agency in Hyderabad is second to none when it comes to creating unique, viral, linkable content that people want to read and journalists want to write about. In fact, our work earns thousands of quality editorial links from top-rated websites.

Finding storytellers you can trust

Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR company in Hyderabad : 

Focus. We focus on growth opportunities - creating roadmaps on a monthly or weekly basis based on product areas with the highest growth potential. Create thought and market leaders. 

Production. We, the leading digital PR company in India, produce entire campaigns from data research, copy, design, video, OOH, development, stunts, and even product development. We will see you from the beginning to the end. 

Promotion. Our promotion starts with knowing where your audience engages and a strategy to go as far wide as possible. We want media placements and links that people actually click on, share, and convert through.

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How we approach Digital PR

PR success takes preparation. Our approach starts with research, thrives on creativity, and is consistently self-reflective. 


Getting informed and aligned

Before diving into brainstorming, content creation, and building media lists, it’s important to set the groundwork. First, you have to lay down your campaign/strategy objectives and conduct research. It’s important to have a strong base of information to build your ideas. 

Once you’ve set your key objectives, you’ll have a better understanding of the areas you need to research. To come up with successful campaign stories that will fit the current media landscape and be of interest to your audience and relevant to your brand.


Landscape Analysis + Social Listening
Putting an ear to the ground

Our experienced digital PR team in Hyderabad looks at industry trends, competitor positioning, and notable past performance. Measure brand awareness and track brand-related conversations on social media with Meltwater, a social listening tool. 


Define your strategy

When building a digital PR strategy, it’s important to be organized; you should follow timelines and map out your activity and the target audience you plan to reach. However, staying organized while keeping your objectives and research top of your mind can be tricky.


Outreach + Content Creation
Making the connection

With your strategy sorted, it’s time to start ideation. This can be the most daunting task, especially when inspiration runs dry – but don’t worry, that happens to all of us. So we’ve developed a process that helps get the creative juices flowing and ensures the ideas are viable. 

A big part of PR is creating and maintaining relationships. Our team tackles this challenge by leveraging new and existing connections and building bridges between your brand and your dream team of collaborators. 


Reporting + Monitoring
Measuring Up

Once your story is in the wild, we watch, learn, and improve. Our process is built so that every PR effort informs the next, ensuring your brand is always putting its best foot forward.

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