A website is the first visual representation of your business. In this internet age, it is practically impossible to have a sustainable business without a website. Keeping in view the importance of having a website, here are some critical 8 points that you must adhere to before designing your website.
Why do you need a website?
Before proceeding into creating a website, you should have a clear purpose for which you require a website. To simplify this process, answer the below questions to find your real goal.
Whether the website is to:
- Spread information?
- Raise awareness?
- Engagement purpose (if you want people to sign up or subscribe)?
- Promote events?
- To sell products/services?
Thinking logically over all these points will help you find a definite purpose. This purpose will further direction in determining the website design, layout, and development. It can even give you an understanding of budget distribution.
Understand the flow of website
Whether you want a new website or update an existing website, you first need to decide the navigation menu. This menu allows the user to surf & navigate through the website comfortably. To have a systematic navigation menu, you must ensure the following:
- It should not be too cluttered & complicated
- Wise color selection
- Avoid irrelevant menu items
If you have competitors in your business market, peep into their website once to understand how your planning is progressing.
- Visualize how you want people to see you:
Since the website creates the first impression of your business, you must be careful in deciding what you want to portray. Whatever content you write will reflect your persona. Keeping any loophole on the website will give users an easy chance to switch to your competitors. The website must be so engaging that it forces people to stay on your page & create sessions.
- Know your customers:
Remember that the website is for the users and not for you. For that purpose, you must first identify your potential customers. In-depth customer analysis can help you come up with user-centric ideas. You must know their likings/disliking or reason why they would buy your product/service. Once you gather & analyze this information, you can clearly understand what must go on the website.
- Have a source of inspiration:
Inspiration can always give you a way which speaks your taste. For example, if you like any website and want something like it, your website developer would be more than happy to get something as a reference. It will help him come up with more valuable ideas.
- Go for Digital Marketing:
Digital Marketing today is the best way to drive in traffic, especially after the outbreak of COVID-19 global pandemic. Digital marketing strategies form a decisive stage for all business models to work even in the worst scenarios. It is recommended for all small and medium businesses to go with digital marketing if they are aspiring to establish themselves as a brand.
- Hire a website manager:
Regular website updating is what it is expected out of businesses once their website is out to the public. This job cannot be done by the business owner itself; it would need someone who is dedicatedly monitoring the website performance and accordingly making decisions for the website. For that purpose, it is better to hire an experienced IT professional who can take care of this task in the best capabilities.
- Have attractive landing pages:
Landing pages have a vital role in making conversions. Customers usually get driven by these pages and end up buying your product/service instantaneously. So, it is essential to have an alluring one!
Thus, paying keen attention to the above points before getting one is more important. It will put the right essence of your business on your website.