Internet is flooded with websites nowadays, and in this aggressive business market, it is challenging to remain competitive. However, it is still not impossible! If a website is compliant with all the design principles, the same competition can become simple—all you need to ensure usability with your design.
Each niche of the website has its sets of principles for design, but the key is to know those fundamentals and start acting upon them. Let us discuss some eight principles that are primarily the most important ones in entitling your website as engaging, useful, and competent.
- Simple is the best
Complicated things may not attract everyone, but simplicity does. Overdoing sometimes spoils the list of the website. So, try to keep as much simple as possible to avoid any distractions on the website. It can also make it easy for users to drive conversions.
- Hold their interest
Today, the average attention span of human beings has reduced to 7 seconds. So, you only have this time frame to convince your potential audience. Keeping a top to down approach on the home page can help you with this problem. This approach allows web developers to represent all the crucial elements of the website on the home page, systematically. The idea is to showcase a sense of the entire website on a single page so that the user knows why he/she is here.
- Show consistency
Consistency can never put you down. It is instead the best way to sustain amidst a competitive market. So, focus on having a consistent look, tone, feel across all the webpages.
- Do not experiment much.
Though experimenting with ideas brings in diversity, but sometimes it is okay to go with conventional designs. It can help in convincing users for which they already know something in advance. Also, one can utilize the saved energy & time somewhere more productively.
The website design must be able to open on any device, be it desktop, laptop, mobile phone, tablet, etc. It must be a responsive design which can adjust according to any screen size. This way, the user can also have a seamless experience of viewing the website and may lead to better conversions.
- Easy navigation
Design a website which facilitates effortless navigation through the pages. To ensure that, the navigation links, website structure and other elements must be easily visible on the website. This convenience for the users can speed-up the conversion process and allow better profits & ROI to the business.
All you need is to think from the standpoint of users. Imagine you are a user and looking up for surfing a business website, now consider what all things would the user look for and how he/she would like to see those items placed on the website. This brainstorming will help you a lot in the entire website development process.
- Facilitate engagement
Include user engagement options on the website, like, comment box, feedback form, chatbot, contact page, login page, etc. This way, the user can spend more time on your website and have higher chances of creating sessions.
Website development is an essential activity for any business and requires a keen eye to streamline ideas and principles for a successful product. But well-organizing a website is not only convenient but also gives higher conversions. Even the search engine optimization component gets into compliance with a structured website. Thus, focus on designing a website that covers all the above-discussed fundamentals and see the magic it can create before the world.